Mindy Goes M.I.A.

10/09/2012 was the last time a new episode of The Mindy Project premiered on television. Due to various reasons like, Presidential Debates and a special episode of X-Factor, The Mindy Project has been M.I.A. But do not fret because on Tuesday, October 30^th at 9:30pm, the all new Halloween episode will be unveiled at its normal time and night!

The Mindy Project will also be staying on air for a full season! By adding nine more episodes to the original contract, FOX has decided to give The Mindy Project a full season, keeping it on air through spring. FOX also picked up the new comedy Ben and Kate for a full season as well . The Mindy Project hasn’t shown the greatest ratings, and clearly has a long way to go before it is a “hit” for the network, but FOX feels it is the type of show that they want to support and have already invested into. In the article Despite Low Ratings, Ben and Kate and The Mindy Project Earn Full Season Orders, FOX Chairman of Entertainment Kevin Reilly stated “Ben and Kate and The Mindy Project have everything we want to stand for in comedy: smart writing, hugely appealing casts and comedy that feels contemporary and real.” The full article can be seen here: http://www.cinemablend.com/television/Despite-Low-Ratings-Ben-Kate-Mindy-Project-Earn-Full-Season-Orders-47888.html

As neither The Mindy Project or Ben and Kate have reached a 2.0 rating in their targeted audience (18-49) demographic, FOX is taking a leap of faith and really backing its two new comedies to keep their Tuesday night comedy lineup in full swing.

I love to see when a network shows faith and promise in its work. That short-string mentality has led to many good shows being pulled off the air waves before given a chance to prove what they had. Hopefully, this move of ordering more episodes will pan out well for FOX and help with future early on struggling shows, also maybe set an example for some of these other networks. In today’s society people take some time to catch on to things, having a little faith could end up being really beneficial.

To keep up-to-date with all the latest The Mindy Project happenings you can, "like" them on Facebook and "follow" them on Twitter here:

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~Alexis

Lets Get Ready to Rumble!

"The Mindy Project" is now two weeks into the season. Week one (9/25) "The Mindy Project" weighed in with a whopping 2.4 rating, hosting 4.7 million viewers. Not too shabby, but not too fancy either. Especially, seeing how it was down 23% from "Raising Hope" which premiered in this slot on FOX last year.

DING, DING, DING!
In the Battle of 9:30pm Tuesday Night Comedy, the winner is..."The Mindy Project"! As she successfully out rated "The New Normal" her rivaling comedy show over on NBC which had 5.2 million viewers but only a 2.0 rating. 

"The Mindy Project" was looking pretty bright for FOX, as she did better than their other new sitcom "Ben and Kate" which also premiered Tuesday 9/25. Now lets take a look how well "Mindy" fared in her second week (10/2).

Ouch, down 21% from the premier only bringing in 3.75 million viewers with a 1.9 rating "The Mindy Project" lost some of its hype. "Mindy" wasn't alone in the drops as both "Ben and Kate" and "Raising Hope" showed declines from their premiers. "New Girl" was the only FOX show that night that held up well. It should be interesting to see what week three rolls out, will "The Mindy Project" come out from the corner swinging and bring those ratings back up, be shaky and wobbly against the ratings ropes, or completely be KOed? Only time will tell.

On a personal note, I thought episode two of "The Mindy Project" Hiring and Firing  was much more entertaining than the first Pilot. It felt more like I was watching a show rather than getting to know a show. Way more laughter and a funny plot. It defiantly made me want to tune in next week (round3) and see if episode three In The Club gets even better and stronger. I'm pulling for you "Mindy"!

Mindy! Mindy! Mindy!
~Alexis